Positively Fearless initially created as a one-off experiential identity to help celebrate Pride at Janssen-sponsored events across the country. But that name and the powerful rallying cry it inspired lived on, as pride does. So together with Janssen, my team created an online hub for community support, information, and resources to help everyone living with HIV.
Check out the live site here
And check back later for a video showing how Positively Fearless got started at Atlanta Black Pride.
Art Direction: Jason Getty
Creative Direction: Jessica Merritt