Positively Fearless

Unbranded Campaign/Website

Positively Fearless initially created as a one-off experiential identity to help celebrate Pride at Janssen-sponsored events across the country. But that name and the powerful rallying cry it inspired lived on, as pride does. So together with Janssen, my team created an online hub for community support, information, and resources to help everyone living with HIV.

Check out the live site here


Art Direction: Jason Getty

Creative Direction: Jessica Merritt