Psoriasis Paper Dolls (Unbranded Campaign)
Coping with plaque psoriasis is a supremely unsexy affair, and people often wear layer after layer of clothing in order to hide their symptoms. Let's use psoriasis paper dolls to point out the absurdity of not seeking treatment.
Created with CW Kim Sheffield and AD Katie Wasserman
My team was asked to create simple, straightforward cards that Stelara could send to patients, reminding them to schedule their next dose. This is what we came up with.