New Campaign and Product Launch
So, in 2015, I made a crazy decision to enter the world of pharma advertising at FCB Chicago. I wanted to challenge myself in this notoriously tough field, seize the opportunity to launch a totally new campaign, and to make that work feel as human (and legal) humanly (and legally) possible.
And thus, Symtuza was born. A brand new HIV treatment, Symtuza celebrates the indomitable power of inner resilience and protects both the person you’ve always been, and whoever you can become.
Who I became was a better partner, a more confident leader, and a stronger creative voice.
password is “resilience” (don’t tell anyone)
Art Direction: Kari Grundman
Creative Direction: Julia DeVos, Matt Bergeson