Symtuza

New Campaign and Product Launch

So, in 2015, I made a crazy decision to enter the world of pharma advertising at FCB Chicago. I wanted to challenge myself in this notoriously tough field, seize the opportunity to launch a totally new campaign, and to make that work feel as human (and legal) humanly (and legally) possible.

And thus, Symtuza was born. A brand new HIV treatment, Symtuza celebrates the indomitable power of inner resilience and protects both the person you’ve always been, and whoever you can become.

Who I became was a better partner, a more confident leader, and a stronger creative voice.

password is “resilience” (don’t tell anyone)

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Art Direction: Kari Grundman

Creative Direction: Julia DeVos, Matt Bergeson