New Campaign and Product Launch
So, in 2015, I made a crazy decision to enter the world of pharma advertising at FCB Chicago. I wanted to challenge myself in this notoriously tough field, seize the opportunity to launch a totally new campaign.
With Symtuza, we finally had that chance. A brand new HIV treatment, Symtuza celebrates the indomitable power of inner resilience and protects both the person you’ve always been, and whoever you can become. Who I became was a better partner, a more confident leader, and a stronger creative voice.
I can’t show the work on this page, but I’m happy to share it over email or in person
(I’d especially love to show it in person…)
Art Direction: Kari Grundman
Creative Direction: Julia DeVos, Matt Bergeson